We're asking you to speak out for the world you live in - the world we all live in.
"Everything is connected" is a public service campaign to draw attention to the huge implications that our tiniest decisions have on the world we live in. From the wood we choose, to the sugar we use, to the tiger we save - everything is tied to the health of the planet. It's time to raise our voices so that people over the world begin to make better choices, for themselves and for the Earth. Because everything is connected.
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HELP SAVE THE KING
The tiger is the soul of the Indian forest. His feline grace, heart-stopping roar and powerful presence makes him the undisputable king of his domain. The tiger's existence, however, continues to be threatened by loss of habitat, poaching and conflict with humans. For over 40 years, WWF has been working towards tiger conservation with support from local communities, government agencies, partner NGOs and civil society. Join our efforts to save this magnificent animal and the forests he roams. Help us look after the world where you live at www.wwfindia.org/tiger
The tiger is not just a charismatic species or just another wild animal living in some far away forest.It is a unique animal which plays a pivotal role in the health and diversity of an ecosystem. Top predators at the apex of the food chain, tigers keep the population of wild ungulates in check, thereby maintaining the balance between prey herbivores and the vegetation upon which they feed. Therefore, the presence of tigers in the forest is an indicator of the well-being of the whole ecosystem.
WWF-India’s work for tiger conservation aims to maintain and restore tiger habitats and critical corridors while protecting the tiger and its prey base in the tiger landscapes within India, eventually leading to an increase and stabilization in tiger populations across the country. This work focuses on the following broad areas:
Research and monitoring
Managing human-tiger conflict
Strengthening protection
Capacity building of frontline staff
Working with local communities in critical habitats and corridors
Environment education and awareness
Policy and advocacy
Support through TRAFFIC India to reduce illegal wildlife poaching
The crack of a great shot. The rattle of the stumps. The roar of the crowds. We cheer every sound that defines cricket. The game isn’t just a sport in India but a way of life. However, unsustainable and illegal felling of trees not only has an irreversible impact on our forests and wildlife, but also on the future of the game that we love. WWF engages with companies for responsible wood sourcing and sustainable forest management to conserve the world's forests. And by making sure that you buy wood that’s grown and harvested sustainably, you not only save our forests but also help save cricket.
Forests cover about one-third of Earth’s land area and house over two-thirds of world biodiversity. They not only provide a range of environmental and social benefits, but are also responsible for livelihoods of as many as 1.6 billion people globally. Despite being aware of their importance, forests are being cleared to cater to the growing demand of products like timber and paper.
India is a timber-deficit country due to a combination of limited land availability, regulations, social factors and economic conditions. Imports of timber, pulp and paper are growing and expected to rise exponentially. The nature of these imports – the way they are grown, harvested and traded – is of major concern to WWF.
Through the Global Forest Trade and Network (GFTN), WWF-India works with the forest products industry to help it adopt more responsible practices for sustainable wood trade across its supply chain. GFTN encourages trade links between companies committed to achieving responsible forestry and trade, endeavoring to create market conditions that support forest conservation while providing economic and social benefits for the businesses and people that depend on them. WWF-India also promotes credible sustainability standards like the Forest Stewardship Council (FSC) that certifies responsible production of timber, pulp and paper products.
The mithai is synonymous with every Indian celebration- a symbol of joy, of sharing and of togetherness. The sugar used to make the mithai comes from sugarcane, one of the most water-intensive crops in the country. WWF has been working with sugarcane farmers and businesses across the country to help them reduce water consumption and adopt sustainable methods of production. Help us look after the world you live in.
Sugarcane is a major cash crop in India, with India being the world’s largest sugar consumer and the second largest producer. Almost 35 million people depend on sugarcane production for their livelihood. The crop is grown over an area of 4.1 million ha. However, productivity of the crop is highly variable, with the yield of the crop depending on the supply of water and nutrients. In some regions of the country, 60% of the irrigation water is dedicated to sugarcane cultivation which constitutes about 3-4% of the agriculture land.
In India, sugarcane is grown in tropical and sub tropical regions. In the tropical regions, where sugarcane is grown, the ground water condition is semi-critical to over-exploited, whereas in sub tropical regions the water depletion is faster in some parts.
WWF understands that in order to fulfill the future sustainability requirements of businesses dependent on long term supply of the agri raw materials, it is important for businesses to move towards sustainable production.
WWF-India works directly with sugar mills and reaches out to farmers to promote better management practices in cropping. WWF-India is testing and validating the environmental principles of Bonsucro (a sustainability standard) in context of the Indian market for its adoption on a wider scale. It is also estimating the water and carbon footprint and water availability risks in cane production, thereby enabling effective management of available water resources.
