HOW FSC HELPS YOUR BRAND

A growing number of major brands, globally and in India, are pledging to eliminate deforestation from their supply chains and portfolios. They recognise that sustainable procurement practices are not only about protecting the environment and forests, but also about securing the future of their business. Here are the benefits your brand can enjoy by pledging to a deforestation-free supply chain.

Traceable supply chain: Committing to sourcing FSC certified products would ensure that your entire supply chain is verifiable. The raw material you use would be traceable to its source, providing you legality assurance.

Brand value and reputation: An FSC label on your product will demonstrate good corporate citizenship. It will communicate to the world that you care about ethical and sustainable business practices. Indian customers are increasingly becoming aware of environment friendly choices, and wish to play their part in responsible consumption. FSC labels will build your brand credibility among this consumer base.

Stand apart in the Indian market: An FSC label on your product will make it stand apart in the Indian market, where environment friendly choices are still low. Your brand can enjoy the first movers advantage in the Indian market.

New markets: There is a growing number of eco-friendly consumers who are demanding environment friendly products and are willing to pay a premium price for it. An FSC label on your product can open up new markets among this customer base and thereby increase your revenue.